The luxury of enough is the essence of the 1 HOTELS brand. Offering a new philosophy about what's important today, 1 HOTELS celebrates nature, authenticity and individuality by bringing together a toolkit of design elements that showcase materials in their natural state and messaging that's inviting.
A refined labeling system for in-room items such as coffee/tea bags, candy, treats and toiletries.
One typeface family, DIN, offers a full range of weights and clean geometric form language unifying the brand.
Materials are used in their most "unprocessed form". The color palette is inspired by tones selected from nature—warm wood-toned hues with natural greens, accented with highlights of muted pinks and yellows.
* Images courtesy of 1 Hotels
Proposed visual identity for 1 Hotels // Designed at Carbone Smolan Agency