Brand Refresh, Website Redesign, Blog Design, Videos, Photography, Print & Event Collateral

buildOn runs after-school programs in urban high schools across the country, where drop-out rates are often 50% or more. In addition, they build schools in developing countries. Some students who excel in the program get the chance to travel to rural villages and break ground on the schools.

This brand refresh for the 20 year-old organization better reflects who they currently are, not just a non-profit, but a movement that is about empowerment, energy, celebration and the transformational quality they have on both urban youth and rural villages around the world. buildon.org

buildOn Case Study by Mark Courtney

Blogging for buildOn in Nicaragua
For 2 weeks in February of 2010, I traveled to Nicaragua with buildOn’s founder, Jim Ziolkowski, to capture stories and progress from the field. We traveled to a remote village called La Soledad to break ground on the first school in the village with 11 high school students from Detroit.

I generated story ideas, art directed photo shoots and video shoots, edited in the field, conducted interviews and posted remotely to Jim’s newly launched blog.

The efforts were part of a larger campaign to provide buildOn volunteers, donors and partners real-time stories of buildOn’s work in action, from the field, as it was happening. Over 20 stories, photos and video clips were posted from the trip. buildonfromthefield.org

We buildOn Fundraising Website
buildOn has an annual budget of over $6 million dollars, much supported by major corporations. The organization realized in order to maximize their incoming donations, they needed to target individual donors and give groups the ability to fundraise in a friendly
manner utilizing the Internet.

It only takes four steps to sign up and create a page with an easy-to-use content
management system to allow users to keep track of their goals and update their progress. Each personalized link allows them to send their page to family and friends with the ability
to donate directly on the site. webuildon.buildon.org

After School Campaign
"Without quality after school programs, teens are twice as likely to drop out of school. The need is clear." For this year's fund-raising efforts, buildOn wanted to focus on raising money for the 118 after school programs located in urban high schools throughout the country. Through this website, donors are able to find schools and donate directly to their neighborhood school. buildonafterschool.org

Students Volunteering in the Bronx