buildOn runs after-school programs in urban high schools across the country, where drop-out rates are often 50% or more. In addition, they build schools in developing countries. Some students who excel in the program get the chance to travel to rural villages and break ground on the schools. 90% of students involved in buildOn go on to attend university.
Before the groundbreaking of any new school, everyone in the village is required to "sign" their name as a commitment to education for the village and to ensure half of the students attending the school are girls.
This brand refresh for the 20 year-old organization better reflects who they currently are, not just a non-profit, but a movement that is about empowerment, energy, celebration and the transformational quality they have on both urban youth and rural villages around the world.
The logo was largely embraced by everyone involved. Students connected with it immediately and saw it as a symbol of hope for their future and for making a difference in their city and abroad. It was inspiring seeing the name embraced in the villages, even though no one spoke any English.
We buildOn Fundraising Website: buildOn has an annual budget of over $6 million dollars, much supported by major corporations. The organization realized in order to maximize their incoming donations, they needed to target individual donors and give groups the ability to fundraise in a friendly manner utilizing the Internet. We created a microsite with an easy-to-use content management system to allow users to keep track of their goals and update their progress. Each personalized link allows them to send their page to family and friends with the ability to donate directly on the site.
buildOn Global Gala: We designed the event materials for the annual gala every year. This included creating a theme, invitations, program, banners, microsite, buttons and interactive environmental installations like the Discovery Wall above, which inform guests about buildOn’s programs.
Blogging for buildOn in Nicaragua: For 2 weeks in February of 2010, I traveled to Nicaragua with buildOn’s founder, Jim Ziolkowski, to capture stories and progress from the field. We traveled to a remote village called La Soledad to break ground on the first school in the village with 11 high school students from Detroit.
I generated story ideas, art directed photo shoots and video shoots, edited in the field, conducted interviews and posted remotely to Jim’s newly launched blog. The efforts were part of a larger campaign to provide buildOn volunteers, donors and partners real-time stories of buildOn’s work in action, from the field, as it was happening. Over 20 stories, photos and video clips were posted from the trip.
Art Direction & Design, Courtney & Company