Canon Live Learning and the Digital Learning Center make up the famous camera-maker's educational division. They offer photography and video workshops as well as provide an incredible library of resources for experts and beginners alike.
We were tasked with helping to build their brand to appeal to a variety level of photographers. Through bold and cheeky headlines and tapping into their existing photo library, we brought the campaign to life in the form of ads, postcards, tote bags and other fun marketing collateral.
An animated banner ad was created to simulate the search experience of a serious photographer, searching for terms like "Using Back Button AF" or "DPP RAW Processing". At the end, on click, it would bring the user to the Canon Live Learning search page.
Designed at Carbone Smolan Agency