What do you give to those that can afford anything? For residence owners at the Mandarin Oriental, it's offering a loyalty program that recognizes them through exclusive benefits.
For the initial launch, we designed a stainless steel membership card that was hand-engraved with each residents' name and delivered in a beautiful custom box.
Through designing the card, we developed a system for this subbrand which included an Asian-inspired pattern, color, typography and packaging to be applied to various gifts for owners during, for example, Chinese New Year.
Designed at Carbone Smolan Agency