Shake Shack
       
     
  Serving the best burgers and frozen custards, what began as a hot dog stand in New York’s Madison Square Park has since expanded to a chain of over 63 restaurants in cities all over the world. Much of the success can be attributed to the quality of the food, but also to the iconic brand identity and care given to all the customer touch points.  With the logo and icons already created, my role consisted of translating the Shake Shack identity onto various items, including posters, gift cards, shirt designs and the magnetic menu boards, which serve as the graphic focus in all of the restaurant interiors. 
       
     
ShakeShack_800x5058.jpg
       
     
ShakeShack_800x5057.jpg
       
     
ShakeShack_800x5052.jpg
       
     
ShakeShack_800x5053.jpg
       
     
ShakeShack_800x5054.jpg
       
     
Screen Shot 2015-02-02 at 10.32.41 AM.png
       
     
Screen Shot 2015-02-02 at 10.33.27 AM.png
       
     
 Designed at Pentagram
       
     
Shake Shack
       
     
Shake Shack
  Serving the best burgers and frozen custards, what began as a hot dog stand in New York’s Madison Square Park has since expanded to a chain of over 63 restaurants in cities all over the world. Much of the success can be attributed to the quality of the food, but also to the iconic brand identity and care given to all the customer touch points.  With the logo and icons already created, my role consisted of translating the Shake Shack identity onto various items, including posters, gift cards, shirt designs and the magnetic menu boards, which serve as the graphic focus in all of the restaurant interiors. 
       
     

Serving the best burgers and frozen custards, what began as a hot dog stand in New York’s Madison Square Park has since expanded to a chain of over 63 restaurants in cities all over the world. Much of the success can be attributed to the quality of the food, but also to the iconic brand identity and care given to all the customer touch points. With the logo and icons already created, my role consisted of translating the Shake Shack identity onto various items, including posters, gift cards, shirt designs and the magnetic menu boards, which serve as the graphic focus in all of the restaurant interiors. 

ShakeShack_800x5058.jpg
       
     
ShakeShack_800x5057.jpg
       
     
ShakeShack_800x5052.jpg
       
     
ShakeShack_800x5053.jpg
       
     
ShakeShack_800x5054.jpg
       
     
Screen Shot 2015-02-02 at 10.32.41 AM.png
       
     
Screen Shot 2015-02-02 at 10.33.27 AM.png
       
     
 Designed at Pentagram
       
     

Designed at Pentagram