Atout France, the French Tourism Board

During this Culture Tourism Campaign, Wendy traveled to Paris, the Loire Valley and the French Riviera to create content for Atout France's social channels as well as promoting it on all @nomadicfare channels. Working closely with the Tourism Board, an itinerary was created that included the most engaging experiences in each region, promoting the rich culture, history and beauty of France. Partnerships included tour operators, hotels, restaurants, museums and local guides.

 

Services

Campaign Ideation
Content Creation
Instagram Takeover
Photography
Art Direction
Sponsored Posts
Instagram Stories
Blog Write-up


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Week 1:
Paris is always a good idea.

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Week 2: 16th Century French châteaux in the Loire Valley

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Taking the time to learn the stories behind the stone walls, these seemingly cold structures came to life for me and became relics of history, each corridor and room telling another tale of humankind.
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Week 3: Mastering l'art de vivre in the French Riviera

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As the sun gradually rose over the deep blue waters of the French Riviera, all I could see were the millions of sparkles glistening on the surface of the gently swaying sea.
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With over 100 towns and villages in the area, each one seemed to top the next. Like choosing a favorite child, I would never say which one had my heart, but I definitely have one.

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I wanted to take the time to thank you for your enthusiasm and professionalism during your trips. It was such a pleasure to travel with you. Similarly, our partners enjoyed working with you as well and love all the photos you took!
—Sophie, Digital Marketing, Atout France

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