The Seeker Wines
To promote The Seeker Wines' #seekadventure theme, this campaign consisted of a summer road trip from the desert to the sea in Southern California. Showcasing the wine in key places from Joshua Tree National Park to Santa Barbara, each stop had a story to tell. In addition to images created for The Seeker Wines' feed, engaging Instagram Stories were supplemented to add more flavor to the campaign.
Wendy here from @nomadicfare! Taking over @TheSeekerWines this week as we road-trip from the desert to the sea in Southern California. Our first stop is sunny Palm Springs: home to chic postmodern architecture like @thatpinkdoor, never-ending palm trees, and this cozy Moroccan-inspired hotel. Check out Stories for more behind the scenes! #seekadventure #theseekerwines
@nomadicfare here, taking over from Joshua Tree National Park. Things can get hot in the desert during day, but by sunset the park transforms into a pink and purple wonderland. Our favorite locations in the park included Skull Rock, the Cholla Cactus Garden, and Cap Rock. Keep your eyes on the sky, too—we saw shooting stars and a comet! Check out today’s Stories for more behind the scenes. #seekadventure
You see, it’s easy to get from the desert to the sea in California! If you’ve been following along this week, I’m Wendy from @nomadicfare and I’m taking over @TheSeekerWines with my California road trip from Palm Springs → Joshua Tree → Santa Barbara. For the last stop, we cruised right up to the coastline to this beautiful villa with views of the mountains and ocean. It was a late-summer night’s dream and the perfect way to end this adventure with @TheSeekerWines. Happy travels! #seekadventure